On Friday 02 March, the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg – hosted by Stratcom Branding – takes place in Johannesburg. The conference, last held in South Africa in 2013, provides an essential platform to discuss the many emerging trends and new technologies breaking into the world of consumer goods and packaging, with the purpose of identifying and leveraging the opportunity for clear differentiation in an often-crowded marketplace.
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Retail packaging is the primary vehicle through which consumers connect with brands. Consumer goods companies are challenged with delivering brand value in an increasingly complex and time-compressed market environment. Regulation, size, labelling and the adoption of sustainable 'green' products are just a few of the deliberations when considering the design and branding of your packaging.
Stratcom Branding (Stratcom) will be hosting the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg on 2nd of March 2018 with expert speakers from 7 countries.
As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.
The senior designer of Stratcom (GLBA agency in Johannesburg) Carina Hartman is currently working in Depot WPF. Carina has become a part of our team in terms of GLBA's international exchange program for strategists, designers and managers.
The Stratcom team along with the Danone Brand Managers have been working hard on modernising Ultra Mel and adding the magic it deserves to continue being South Africa’s leading custard. The packaging upgrade will ensure that this brand keeps shining in 2015!
Stratcom is a specialist packaging agency and a founding member of the "global local branding alliance" [glba]. Stratcom represents the African continent as part of six continents (Europe - Berlin , North America - New York, South America - São Paulo, Asia - China, Russia and Turkey ) offering regional expertise on a global scale to create relevant, local packaging solutions.