The Stratcom team along with the Danone Brand Managers have been working hard on modernising Ultra Mel and adding the magic it deserves to continue being South Africa’s leading custard.
The packaging upgrade will ensure that this brand keeps shining in 2015!

The new Ultra Mel is clean, modern and sophisticated! We took the classic Ultra Mel design and upgraded it with a simpler look that catches the eye and makes an impact on-shelf. The solid red background creates a 3D-effect, making the logo “pop”.

The flavor brand creates a wave when packs are placed next to each other. The large milk splash emphasizes that Ultra Mel contains 80% milk. No more fruits; the product is the design focus.

The bowl extends to the side creating a full bowl when packed side-by-side and we added a South African-inspired icon that highlights the 40 years of heritage!