On Friday 02 March, the 9th Global Packaging Conference on Consumer Insights and Packaging Trends in Johannesburg – hosted by Stratcom Branding – takes place in Johannesburg. The conference, last held in South Africa in 2013, provides an essential platform to discuss the many emerging trends and new technologies breaking into the world of consumer goods and packaging, with the purpose of identifying and leveraging the opportunity for clear differentiation in an often-crowded marketplace.
Bringing together key global and South African packaging stakeholders, the event boasts speakers from 7 countries and includes specialist topics on innovation and structure, creative tools, big brand roll out, connection with heritage and future, including topics such as the Digital Revolution in China.
As a founding member of the Global Local Branding Alliance (GLBA) – Stratcom Branding prides itself on finding pragmatic approaches to ‘connected packaging’ that greatly enhances user experience, generating increased loyalty and customer pull.
Gail Macleod – a brand visionary - started Stratcom Branding in 1996, South Africa’s first truly focused strategic packaging, brand and structure design agency in a brave new world, where channels of commerce had been opened in SA after years of apartheid. Opportunity was knocking, people had vision and a promise of turning free thinking into action.
Stratcom Branding, known for providing commercially successful solutions for world leading brands, believes that a brand needs to be placed on a trajectory, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets. Together with their branding partners and brand owners, their talent lies in envisioning and crafting packaging concepts that talk to consumer insights and is always astutely driven by both aesthetics and function.
After two decades in the business, Stratcom Branding has expanded into a global alliance that gives clients on a local level a distinct advantage. The GLBA means local outputs are reinforced with international inputs from as far afield as Germany, China, Turkey, Russia and the USA.
It is for this reason that the conference in Johannesburg aims to open doors to new opportunities, a chance to get key local and global packaging team players into the same space and it is expected to achieve outcomes that will contribute to the continued transformation of the corporate identity and packaging industry for the future to come.
For more information or sponsorship opportunities, contact Stratcom Branding at: firstname.lastname@example.org
About Stratcom Branding:
Known for providing commercially successful solutions for African, American, Asian & European brands, Stratcom Branding offers smart, seamless, professional problem solving to a brand, bringing functionally relevant, emotionally engaging, technically finessed packaging to local and international markets
A careful balance between beautiful design and absolute functionality, have always been the hallmark of their philosophy. After two decades in the business, they have expanded into a global alliance that gives clients on a local level a distinct advantage. GLBA [Global Local Branding Alliance] means local outputs are reinforced with international inputs.
With over 300 global packaging innovations, designers and engineers, Stratcom Branding aims to build deeper connections through understanding and driving business branding which includes Business to Business, Business to Customer and Business to Consumer.
Their extensive Packaging, Corporate Identity and Packaging Digital competencies include; Consulting, Investigation, Strategy, Creation, Structure and Execution.
Packaging speaks volumes!!!
Contact Details: Gail Macleod/CEO/ Stratcom Branding
+27 (0) 11 463 0543
+ 27 (0) 11 463 4573
Media Enquiries: Gidgette Osborne
082 574 2308
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