New Product Launch
Savannah is an apple cider Ready to Drink first introduced by Distell Group Limited in 1996 and is sold in over 40 counties. It is South Africa’s leading cider export and the third-largest cider brand in the world. Savanna Dry is produced from crushed apples grown in the Elgin Valley of the fertile Western Cape, and it is described as a clear, refreshing and dry tasting cider. After several years in the market the brand team decided it required a brand refresh. This was brought to life through a loose typographical expression in the design of the branding.