New Product Launch
Morvite is a high-energy porridge for enjoyment by the whole family. From its roots as a pre cooked maize and sorghum blend, when it was used on the mines as an instant energy drink and known as “Phuza Amandla” or “Drink for Power”, it has evolved over the years to become a ready-to-eat porridge for the modern family. The challenge was to move this brand into an aspirational platform, drive appetite appeal, and primary benefits on the pack. The large bowl was conceptualized and photographed to drive the perception of volume, the heart was added to the milk pour and resonates with the brand platform of caring.