A corporate identity is the overall image of a corporation or business in the minds of stakeholders such as customers, employees and investors. It is usually visibly manifested by way of branding and the use of trademarks. This amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines.
Corporate identity helps organisations to answer questions like "who are we?" and "where are we going?"
Stratcom is able to create, develop and facilitate the management of both existing and new Corporate Identities and has had the privileged of facilitating this for well know brands.