Points of sale displays are sales promotions that are placed where they can easily draw attention and trigger impulse buying. The function of point of sale is to increase sales, create brand awareness and ensure shelf impression. From time to time, the Trade Point of Sales Visuals should be reviewed and upgraded in order to stay up to date with trends and improved functionality.
This can take place by upgrading the current or creating new visuals based on existing limitations or exploring an innovative alternative. Stratcom can assist with extending the packaging concepts through into the point of sale bring innovative and unique methods of differentiation at the point of purchase.